Problem

TuneUp Media makes a an awesome iTunes companion app that cleans and adds meta data and album art to all of the unnamed files ('Track 1, 2'...) in your music library an incredibly useful and time-saving service. Their small community of music freaks and early adapters needed growth beyond peer to peer and word of mouth.

Solution

We created a ‘Propaganda’ campaign to get the word out. We developed posters and animated banners that touted the cool information-adding features as agents of enlightenment and a no-brainer download for smart music enthusiasts. A viral web-cam enabled microsite was planned but not produced.

Media