Gary Williams

Art + Creative Direction

I have 7 years of experience working in healthcare agencies. Most recently at CoLab, and previously a Group Art Supervisor at Havas Life SF where I worked on consumer and HCP facing materials for a range of national brands including the launches of Voxzogo (BioMarin)and Altuviiio (Sanofi). In addition to stellar conceptual and design thinking, I have a passion for nurturing talent and leading teams to do their best work. ++ I'm also fluid in motion design for video and interactive prototyping. I am of course, an Adobe CC black belt and XD / Figma master operator.

Healthcare Work Consumer Work
(415) 516-5434

Palynziq

Patient Journey Site Update

Role: Group Art Supervisor
All PKU patients experience a unique journey on their way to Phe reduction. For this site update, we curated content tailored to address the needs of each patient at every stage of their journey to treatment. #AD&D #Concept #XD #Motion-prototype

Let’s go

PKU – a rare disease

Unbranded DSE campaign

Role: Group Art Supervisor
We created the 'PKU Proud' IG & FB entities to serve as a learning and gathering place for the PKU community. We created these bite-sized social posts from longer format content. #AD&D #AfterEffects #motiondesign #videoediting

See the Phe

Palynziq

Patient Profiles

Role: Group Art Supervisor
To help HCPs see beyond the numbers, we created these ficticious patient personalies based on actual patient data. By showing this array of different success stories, we underscored the message that Palynziq is for everyone with PKU—not just a select group. #AD&D #Print #Die-cut

Open profiles

Aimovig

Unbranded banners for Aimovig — a migraine treatment

Role: Senior Art Director
For people who suffer from migraine, taking a daily preventative pill can sometimes add to the stress level by acting as a daily reminder of possible debilitating pain. By creating an unbranded campaign that confronts their daily pill competition, Aimovig is able to leverage a new—outside perspective, enabeling the exploration of ideas and visual language beyond that of their own brand voice. #AD #Concept #motion-design


What migraine?

Palynziq

Patient Journey Passport

Role: Group Art Supervisor
Starting Palynziq can be a challenging journey—so we created a mini-binder 'passport' starter kit to aid and document the journey of new patients, keep them inspired, and track their dosage & injections sites on their way to lower Phe levels. #AD&D #Concept #6-color

Bon Voyage

PKU

Website update

Role: Group Art Supervisor
We created alot of Disease State Education non-branded materials for Palynziq, our PKU client. We refreshed the PKU.com website with imagery and messaging from our new 'Journey' campaign and added new content and resources. We promoted the update to the PKU community with emails, social, a clinic leave-behind and a DM piece. #Concept #AD&D

Up and away!

Motion Extra

Motion Reel

Role: Art Director/ motion designer/ animator
I am fluid in After Effects, Cinema 4D and Blender. I was hands-on with much of the motion direction and modeling shown here and worked with effects houses for the bigger projects.

Action!