Problem

Looker is a relatively new analytics platform (recently acquired by Google) beloved and widely used throughout the organizations of their customer base. The second stage of their introductory national campaign seeks to build credibility and intrigue through customer validation stories.

Solution

The 'Powerful Truths' campaign delivers on Looker’s 'one truth' approach — all of your data in one place for everyone to use. Via relevant factoids about how their customers are using Looker to drive smarter decision making and spreading a culture of data thinking throughout their companies.